The cinema has a curious presence in our popular culture. Indeed, it is space that attempts to mediate the ephemerality of film with the physicality of place. A wave of interest has once again been vested in this building type with the sudden resurgence of cineplexes, both urban and suburban, around this tiny island state. Yet today, the cinema business has begun to locate itself in a larger and more compelling context, that of “media entertainment”. This new catchword carries the weight of a new type of environment that reads “interactive, transient and global”. More than ever, our once static coordinates of place have now to operate with additional materials from this new palette such as engineered light, amplified sound and diffused movement. In themselves, these have sufficiently captured the popular imagination.